Marketing translation / Transcreation

Communication with a unique touch?

Communication really matters in the world of advertising and marketing, where every idea and combination of letters is expected to be a unique masterpiece. If a campaign is going to be rolled out in a variety of language regions, you need creativity and a cultural understanding of the different languages. With style, dazzling dynamism and linguistic finesse, we ensure that the words we chose carry and reflect your core message. Catchy headlines, snappy advertising copy and appealing slogans in numerous languages? We know how.

Transcreation

In contrast to conventional translation, where the emphasis is on the precise linguistic conversion of content, the aim of transcreation is to adapt the original text on a deeper level, so that it is equally effective and engaging in the target language and culture. Our network comprises over 500 specialist translators, all of whom translate exclusively into their native language. They know how to preserve the emotional impact and message of the original text, while taking full account of cultural differences and nuances.

Editing of marketing translations

Whether it’s an ad campaign, customer magazine, business report or mail-out, we recommend that any text that’s aimed at the wider public undergoes a thorough process of revision and editing. This can be carried out in the format of your choice: PDF, Word, Excel, PowerPoint or InDesign and others, even if the translation was not carried out by us.

Ready-to-print proofreading is a check of the final proof version in PDF form. This is undertaken at textual level, which means that it addresses aspects such as hyphenation, layout and typing errors.

No text is an island. Our language services go beyond the translation or transcreation of marketing communications.

A single campaign often encompasses numerous different communication strategies. Our translators will sculpt your texts into a stylistically harmonious whole. Marketing, advertising and communications frequently make use of the following services:

Specialist translation: technically, stylistically engaging and target group-specific content

Editing: a focus on style, choice of words, sentence structure, sense and flow
Proofreading: a check of spelling, grammar and punctuation
Website translation and localisation, also of multilingual web content, apps or social media content

Have a different service in mind? You can see an overview of our language services here.

"The translators at Interna Translations have proven, in particular, to be very versatile and creative when it comes to effectively adapting wordplay, Helvetisms, marketing material and slogans."

Stefan Herrmann, Herrmannkomm GmbH, Bern

Don’t just take our word for it.
Request a non-binding sample translation now.

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